Value appropriation and firm shareholder value : role of advertising and receivables management
Carly Frennea, Kyuhong Han, and Vikas Mittal
| Year of publication: |
2019
|
|---|---|
| Authors: | Frennea, Carly ; Han, Kyuhong ; Mittal, Vikas |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 2, p. 291-309
|
| Subject: | advertising | firm business scope | receivables | shareholder value | value appropriation | Betriebliche Wertschöpfung | Value creation | Werbewirtschaft | Advertising industry | USA | United States | Shareholder Value | Shareholder value | Unternehmenswert | Firm value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718822506 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177343