Value assessment and pricing capabilities : how to profit from value
Year of publication: |
June 2015
|
---|---|
Authors: | Johansson, Magnus ; Keränen, Joona ; Hinterhuber, Andreas ; Liozu, Stephan ; Andersson, Linn |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 14.2015, 3, p. 178-197
|
Subject: | value assessment | capabilities | pricing | strategy | profit | Werttheorie | Theory of value | Rentabilität | Profitability | Betriebliche Wertschöpfung | Value creation | Preismanagement | Pricing strategy | USA | United States |
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