Value-based marketing : marketing strategies for corporate growth and shareholder value
Peter Doyle
| Year of publication: |
2008 ; 2. ed.
|
|---|---|
| Authors: | Doyle, Peter |
| Publisher: |
Chichester : Wiley |
| Subject: | Shareholder-Value-Analyse | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 367 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0470-77314-7 ; 0-470-77314-6 |
| Classification: | Marketing ; Investition, Finanzierung |
| Source: |
Persistent link: https://www.econbiz.de/10004925232