Value-based strategies for industrial products
Year of publication: |
1981
|
---|---|
Authors: | Forbis, John L. ; Mehta, Nitin T. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 24.1981, 3, p. 32-41
|
Subject: | Produkt | Qualität | Neues Produkt | Wert |
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