Value co-creation in services for animal companions
Jennifer Hendricks and Gertrud Schmitz
| Year of publication: |
2022
|
|---|---|
| Authors: | Hendricks, Jennifer ; Schmitz, Gertrud |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 6, p. 831-845
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| Subject: | Accompanying customers | Animal companions | Co-creation | Customer participation | Customer participation behaviour | Service encounter | Value co-creation | Vulnerability | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-12-2020-0530 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407607