Value co-creation in the B2B context : a conceptual framework and its implications
Buddhi Pathak, Mona Ashok and Yin Leng Tan
| Year of publication: |
2022
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|---|---|
| Authors: | Pathak, Buddhi ; Ashok, Mona ; Tan, Yin Leng |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 42.2022, 3/4, p. 178-205
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| Subject: | B2B | Co-conception for competition | Competitive advantage | Customer-Organisation-Technology-Environment (C-O-T-E) framework | Value co-creation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2021.1989414 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167417