Value co-creation process and measurement in 4.0 SMEs: An exploratory research in a B2B marketing innovation context
Year of publication: |
2021
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Authors: | Royo-Vela, Marcelo ; Serrano, Mariell Velasquez |
Published in: |
Administrative Sciences. - Basel : MDPI, ISSN 2076-3387. - Vol. 11.2021, 1, p. 1-13
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Publisher: |
Basel : MDPI |
Subject: | 4.0 industry | B2B | case study | marketing innovation | value co-creation |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.3390/admsci11010020 [DOI] 1752339282 [GVK] hdl:10419/240112 [Handle] RePEc:gam:jadmsc:v:11:y:2021:i:1:p:20-:d:504405 [RePEc] |
Source: |
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Royo-Vela, Marcelo, (2021)
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Customer-oriented product development process in B2B industry
Suominen, Veli-Matti, (2015)
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Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto, (2020)
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Ortegón-Cortázar, Leonardo, (2019)
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Ortegón-Cortázar, Leonardo, (2017)
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Royo-Vela, Marcelo, (2022)
- More ...