Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Year of publication: |
2023
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Authors: | Tran, Trang ; Taylor, David ; Wen, Chao |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 4, p. 562-580
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Subject: | Brand loyalty | Branded apps | Consumer brand engagement | Personalization | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image | Markentreue | Kundenintegration | Customer integration | Mobile Anwendung | Mobile application |
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