Value co-creation through corporate social responsibility in a typical controversial industry : evidence from Macao
Year of publication: |
2022
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Authors: | Guan, Jieqi ; Sio, Sandy Hou In ; Noronha, Carlos |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 1, p. 36-53
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Subject: | corporate social responsibility | gaming | social accounting | sustainability | Value co-creation | Nachhaltigkeitsbericht | Sustainability reporting | Corporate Social Responsibility | Corporate social responsibility | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Unternehmensethik | Business ethics |
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