Value creation and firm sales performance : the mediating roles of strategic account management and relationship perception
Year of publication: |
2012
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Authors: | Sullivan, Ursula Y. ; Peterson, Robert M. ; Krishnan, Vijaykumar |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 166-173
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Subject: | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Key-Account-Management | Key account management | Kundenwert | Customer value | Performance-Management | Performance management |
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