Value creation based on IT marketing : an exploratory study for developing strategic partnerships in the Greek wood and furniture sectors
Year of publication: |
2015
|
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Authors: | Papadopoulos, Ioannis ; Trigkas, Marios ; Karageorgos, Anthony ; Rapti, Elli ; Sideras, Adamantios |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 4, p. 345-361
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Subject: | value creation | firms' partnership | wood furniture enterprises | information technology marketing | e-furniture | innovation | Greek | Betriebliche Wertschöpfung | Value creation | Griechenland | Greece | Möbelindustrie | Furniture industry | Informationstechnik | Information technology | Innovationsmanagement | Innovation management | Innovation |
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