Value creation in business-to-customer and customer-to-customer relationships : three empirical studies
Moritz Mink
| Year of publication: |
2013
|
|---|---|
| Authors: | Mink, Moritz |
| Publisher: |
Hamburg : Kovač |
| Subject: | Beziehungsmarketing | Relationship marketing | Wertschöpfung | Value added | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 101 S. graph. Darst. 21 cm, 149 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 76 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Frankfurt (Main), Frankfurt School of Finance & Management, Diss., 2013 |
| Notes: | Besteht aus bereits publizierten und bisher unveröffentlichten Aufsätzen |
| ISBN: | 3-8300-7137-X ; 978-3-8300-7137-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010220754