Value Co-Creation needs Customer Readiness : Innovation durch Kundenintegration in den Wertschöpfungsprozess am Beispiel des Geschäftsmodells zur Individualisierung von Pflegekosmetik
Year of publication: |
2017
|
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Authors: | Schlangen, Kareen ; Feistkorn, Carolin ; Menzel, Larissa |
Published in: |
Kundenintegration & Customer Empowerment. - Berlin : uni-edition, ISBN 3-944072-94-4. - 2017, p. 79-90
|
Subject: | Kundenintegration | Customer integration | Mass Customization | Mass customization | Prozessinnovation | Process innovation | Kosmetikindustrie | Cosmetics industry |
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