Value co-creation through social innovation : a study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
Year of publication: |
2020
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Authors: | Babu, Mujahid Mohiuddin ; Dey, Bidit Lal ; Rahman, Mizan ; Roy, Sanjit ; Sharifah Faridah Syed Alwi ; Kamal, Muhammad Mustafa |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 13-27
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Subject: | Social innovation | Strategic alliance | Value co-creation | Engagement | Ecosystem | Strategische Allianz | Betriebliche Wertschöpfung | Value creation | Innovation | Bangladesch | Bangladesh | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Corporate Social Responsibility | Corporate social responsibility |
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