Value Creation Through Cross-Functional Collaboration : Making a Case for SCM and Marketing Integration
Year of publication: |
2011
|
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Authors: | Madhani, Pankaj M. |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Betriebliche Wertschöpfung | Value creation | Lieferkette | Supply chain | Marktintegration | Market integration |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: DHAROHAR, International Management Journal, Vol. 1, No. 1, pp. 36-48, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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