Value determination in the secondary ticket market : a quantitative analysis of the NFL playoffs
Year of publication: |
2009
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Authors: | Drayer, Joris ; Shapiro, Stephen L. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 1, p. 5-13
|
Subject: | Profisport | Professional sports | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | USA | United States |
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