Value Evaluation of Customer Experience Using Consumer Generated Content
Year of publication: |
2013
|
---|---|
Authors: | Shilpa Iyanna, Shilpa ; Bosangit, Carmela ; Mohd-Any, Amrul |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (14 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management and Marketing Research, v. 5 (2) pp. 89-102, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Classification: | M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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