Value in Context : eine ressourcen--dynamische Perspektive
Year of publication: |
2013
|
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Authors: | Jacob, Frank ; Bruns, Katherina ; Sievert, Jens |
Published in: |
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen. - Wiesbaden : Springer Gabler, ISBN 3-8349-3155-1. - 2013, p. 27-50
|
Subject: | Kundenwert | Customer value | Werttheorie | Theory of value | Kundenintegration | Customer integration |
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