Value innovation in export marketing strategy : the case of a Canadian firm in Japan
Year of publication: |
2010
|
---|---|
Authors: | Kim, Renee B. |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 16.2010, 4, p. 361-372
|
Subject: | Multinationales Unternehmen | Transnational corporation | Kanadisch | Canadian | Internationales Marketing | International marketing | Marktführer | Market leader | Schweinemarkt | Pig market | Japan |
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