Value innovation portfolio management : achieving double-digit growth through customer value
Sheila Mello ... [et al.]
| Year of publication: |
c2006
|
|---|---|
| Other Persons: | Mello, Sheila (contributor) |
| Publisher: |
Ft. Lauderdale, FL : J. Ross Pub |
| Subject: | Innovationsmanagement | Innovation management | Kundenwert | Customer value | Portfolio-Management | Portfolio selection | Betriebliche Wertschöpfung | Value creation | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | xxi, 273 p ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio |
| ISBN: | 1-932159-57-6 ; 978-1-932159-57-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003330427