Value of blended learning in university and the workplace: some experiences of university students

Purpose – The aim of this paper is to explore student views of blended learning in a university setting based on the use of audio lectures, seminars, discussion boards and wikis. Design/methodology/approach – In total, 14 seminar (focus) groups consisting of approximately 20 students each, over a two year period, provided qualitative views of how students believed blended learning would be useful for their degree and future careers. Findings – Students found the blended learning approach very flexible and preferable in many cases to traditional face‐to‐face learning. Key themes in terms of emerging benefit themes included: flexibility and support; motivation and sharing ideas; class interaction and explanation of ideas; better than pure eLearning; communicating and teamwork; developing project leadership skills. Research implications/limitations – This exploratory study of university students is important because they are aware of the value of blended learning and transferable skills for the workplace. The research is limited because it is qualitative, yet it still provides a useful insight into the benefits and value of blended learning from the student perspective. Originality/value – There is a paucity of qualitative research on the benefits of blended learning and this paper examines the value of the overall approach for university students and the workplace.