Value proposition as a framework for value cocreation in crowdfunding ecosystems
María José Quero, Rafael Ventura
| Year of publication: |
2019
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|---|---|
| Authors: | Quero, María José ; Ventura, Rafael |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 1, p. 47-63
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| Subject: | Crowdfunding | network | service ecosystems | service-dominant logic | value propositions | value cocreation | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Marketingtheorie | Marketing theory | Unternehmensnetzwerk | Business network |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593118772213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012001464