Value proposition preferences of credit union members and patronage activity
Year of publication: |
2014
|
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Authors: | Byrne, Noreen ; McCarthy, Oliver |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 6, p. 567-589
|
Subject: | Service marketing | Value | Relationship | Organizational restructuring | Credit unioins | Co-operative banks |
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