Value quantification capabilities in industrial markets
Year of publication: |
July 2017
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Authors: | Hinterhuber, Andreas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 76.2017, p. 163-178
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Subject: | Value quantification | Pricing | Firm performance | Sales | Psychological characteristics | Value-based pricing | Value-based selling | Preismanagement | Pricing strategy | Verkauf | Selling | Unternehmenserfolg | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Industrie | Manufacturing industries | Kundenwert | Customer value | Shareholder Value | Shareholder value | Unternehmenswert | Firm value |
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