Value-System Segmentation: Exploring the Meaning of LOV.
Year of publication: |
1992
|
---|---|
Authors: | Kamakura, Wagner A ; Novak, Thomas P |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 19.1992, 1, p. 119-32
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Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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