Value theory in marketing : an interdisciplinary view
Year of publication: |
1976
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Authors: | French, Warren A. ; Beik, Leland L. |
Published in: |
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale. - Padova : CEDAM, ISSN 0035-6751, ZDB-ID 4636-X. - Vol. 23.1976, 12, p. 1090-1101
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Subject: | Absatztheorie | Werttheorie in der Sozialökonomik |
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