Values created from far and near : influence of spatial distance on brand evaluation
Year of publication: |
2021
|
---|---|
Authors: | Chu, Xing-Yu ; Chang, Chun-Tuan ; Lee, Angela Y. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 6, p. 162-175
|
Subject: | brand image | perceived closeness | perceived prestige | product and brand evaluations | spatial distance | visual marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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