Values driving organic food purchase intention : a comparative analysis between a developing Eastern country (Iran) and a developed Western country (US)
Year of publication: |
2019
|
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Authors: | Shahriari, Elmira ; Torres, Ivonne M. ; Zúñiga, Miguel Ángel ; Yarlou, Payman Mohammad |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 4, p. 317-329
|
Subject: | Attitudes | organic food values | purchase intention | subjective norms | Bio-Lebensmittel | Organic food | Iran | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison |
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