Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Arpita Khare; Viveka Nand Tripathi
Year of publication: |
2011
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Authors: | Khare, Arpita ; Tripathi, Viveka Nand |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 24227663. - Vol. 4.2011, 6, p. 626-643
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