Valuing marketing's contribution
Year of publication: |
2008
|
---|---|
Authors: | Doyle, Peter |
Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 23-35
|
Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
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