Valuing R&D projects in a portfolio : evidence from the pharmaceutical industry
Year of publication: |
2007
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Authors: | Girotra, Karan ; Terwiesch, Christian ; Ulrich, Karl T. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 53.2007, 9, p. 1452-1466
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Subject: | Innovation | Pharmaindustrie | Pharmaceutical industry | Projektbewertung | Project evaluation | Operations Research | Operations research |
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