Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
| Year of publication: |
2006
|
|---|---|
| Authors: | Haenlein, Michael ; Kaplan, Andreas M. ; Schoder, Detlef |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 3, p. 5-20
|