Valuing the visceral : the increasing importance of the rapid-affective response in assessing consumer behaviour
Year of publication: |
2007
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Authors: | Bell, Susan ; Burdon, Suzanne ; Gregory, Jane ; Watts, Josephine |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 49.2007, 3, p. 299-311
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Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory |
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