Variety in Retailing
Many marketing problems which promise to be amenable to the techniques of operations research have apparently not been subjected to systematic analysis. This article is a first attempt at an analysis of one such area--the number of items stocked by a retailer and its relation to his sales, his costs, and his profits.
Year of publication: |
1956
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Authors: | Baumol, William J. ; Ide, Edward A. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 3.1956, 1, p. 93-101
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Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Saved in:
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