Variety in the video game industry : an empirical study of the Wundt curve
Year of publication: |
2018
|
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Authors: | Kaimann, Daniel ; Stroh-Maraun, Nadja ; Cox, Joe |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 39.2018, 3, p. 354-362
|
Subject: | Computerspieleindustrie | Video game industry | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
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