Variety seeking behaviour on Asian traditional food accompaniment : pickles
Year of publication: |
2016
|
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Authors: | Thanigan, Jayanthi ; Rajendran, G. |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 10.2016, 4, p. 478-500
|
Subject: | variety seeking behaviour | VSB | need for variety | NFV | promotional deal | purchase frequency | perceived risk | hedonic/utilitarian motives | perceived brand difference | optimum stimulation level | OSL | cognitive orientation | social character | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour |
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