Variety seeking in product choice behavior : theory with applications in the food domain
Year of publication: |
1995
|
---|---|
Authors: | Trijp, Hans van |
Subject: | Lebensmittel | Marketing | Verbraucherverhalten | Produktmannigfaltigkeit | Auswahl |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 209 S. : graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Thesis: | Wageningen, Landbouwuniv., Diss., 1995 |
Notes: | Zsfassung in niederländ. Sprache |
ISBN: | 90-5485-394-8 |
Source: |
-
Marshall, David William, (1995)
-
Revisiting the long and winding (less travelled) road : the road to chaos in marketing
Steyer, Recteur Alexandre, (2016)
-
Invented market traditions : the marketing of Italian breakfast (1973-1996)
Pirani, Daniela, (2024)
- More ...
-
Variety seeking in consumption behavior : a review
Trijp, Hans van, (1989)
-
Consumers' appreciation of regional certification labels : a Pan-European study
Ittersum, Koert van, (2007)
-
A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura, (2010)
- More ...