Vectorize me! : a proposed machine learning approach for segmenting the multi-optional tourist
Roman Egger
| Year of publication: |
2024
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|---|---|
| Authors: | Egger, Roman |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 5, p. 1043-1069
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| Subject: | segmentation | semiotic-semantic community detection | tourist typologies | machine learning | Künstliche Intelligenz | Artificial intelligence | Tourismusforschung | Tourism research | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875231183162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582435