VELAS: Marketing-Management für Regionalzeitungen
Wilhelm Bielert
| Year of publication: |
1995
|
|---|---|
| Authors: | Bielert, Wilhelm |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Zeitung | Newspaper | Marktforschung | Market research | Kostenrechnung | Cost accounting | Marketingmanagement | Marketing management | Management-Informationssystem | Management information system | Theorie | Theory | Deutschland | Germany |
| Extent: | XXXIII, 405 S. : graph. Darst., Kt |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kiel, Univ., Diss., 1994 |
| Notes: | VELAS = Verbesserung der LokalAusgabenStruktur |
| ISBN: | 3-8244-6139-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000911732