Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets
Year of publication: |
1995
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Authors: | Heide, Jan B. ; Weiss, Allen M. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 3, p. 30-43
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