Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society
Year of publication: |
2014
|
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Authors: | Leavy, Brian ; Ramaswamy, Venkatram |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 42.2014, 1, p. 9-16
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Subject: | Stakeholder | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration |
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