Venture planning and analysis : an integrated approach to investment evaluation and product pricing
Year of publication: |
1981
|
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Authors: | Kvanli, Alan H. ; Barnes, W. M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 9.1981, 2, p. 175-203
|
Subject: | Innovation | Preisgestaltung | Vereinigte Staaten |
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