Verbandsmarketing : Ausgestaltung der Marketing-Instrumente von Wirtschaftsverbänden
Matthias Mono
| Year of publication: |
1994
|
|---|---|
| Authors: | Mono, Matthias |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Wirtschaftsverband | Business association | Marketing | Theorie | Theory | Deutschland | Germany |
| Extent: | XX, 260 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Freiburg, Univ., Diss., 1993 |
| Notes: | Literaturverz. S. 239 - 258 |
| ISBN: | 3-8244-6013-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000887783