Verbraucher-Promotions : taktisches Instrument der Marketing-Kommunikation
von Gerd Hänel
| Year of publication: |
1974
|
|---|---|
| Authors: | Hänel, Gerd |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Verbraucher | Werbung | Sales-promotion |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | 251 S. Ill., graph. Darst. 8° |
|---|---|
| Series: | Betrieb und Markt : Studienreihe. - Wiesbaden : Gabler, ISSN 0409-2767, ZDB-ID 409105-X. - Vol. 17 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Berlin, Freie Univ., Diss., 1973 |
| Notes: | Literaturverz. S. 171 - 198 |
| ISBN: | 3-409-36481-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049361