Verbundorientierte Warenkorbanalyse mit POS-Daten
Carl-Christian Buhr
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Buhr, Carl-Christian |
| Publisher: |
Köln : Eul |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Verbundvorteil | Economies of scope | Kundenanalyse | Customer analysis | Ladengeschäft | Retail outlet | Handelsmarketing | Retail marketing | Theorie | Theory | Deutschland | Germany | Point of sale | Scanning | Warenkorb | Datenanalyse | Sortimentsverbund | Warenklassifikation |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XXI, 395 S graph. Darst 21 cm, 602 gr. |
|---|---|
| Series: | Reihe: Marketing, Handel und Management. - Lohmar : Eul, ZDB-ID 2086867-4. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hagen, Fern-Univ., Diss., 2005 |
| ISBN: | 3-89936-432-5 |
| Classification: | Betriebswirtschaft: Sonstiges ; Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003350246