Vergleichende Werbung im Einzelhandel : Anmerkungen zur "neuen" Rechtslage
Jürgen Keßler
| Year of publication: |
1998
|
|---|---|
| Authors: | Keßler, Jürgen |
| Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 13.1998, p. 451-468
|
| Subject: | Einzelhandel | Retail trade | Vergleichende Werbung | Comparative advertising | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001249971