Extent:
Online-Ressource (XI, 150 S. 5 Abb, online resource)
Series:
Type of publication: Book / Working Paper
Language: German
Notes:
Description based upon print version of record
ISBN: 978-3-8349-4618-8 ; 978-3-8349-4617-1
Other identifiers:
10.1007/978-3-8349-4618-8 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013505201