Vermarktung und Investition in der Gesundheitsbranche
Ricarda Cramer, Jörg Genstorfer
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Cramer, Ricarda ; Genstorfer, Jörg ; Cramer, Ricarda |
| Other Persons: | Abegglen, Christian (ed.) |
| Publisher: |
St. Gallen : St. Galler Business Books & Tools |
| Subject: | Medizinprodukt | Medical device | Markenführung | Brand management | Marketingmanagement | Marketing management | Deutschland | Germany | Krankenhausmanagement | Hospital management | Investitionsentscheidung | Investment decision | Schweiz | Switzerland | Unternehmen | Wettbewerb | Vermarktung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxiv, 141 Seiten Illustrationen |
|---|---|
| Series: | Publikationsreihe ganzheitliches Management in der Praxis : ausgewählte Diplomarbeiten der St. Galler Business School. - St. Gallen : St. Galler Business Books & Tools, ZDB-ID 2614967-9. - Vol. Band 21 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Thesis: | Diplomarbeit, St. Galler Business School, 2016 |
| Notes: | Enthält 2 Beiträge |
| ISBN: | 978-3-905379-52-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753906