Extent: | 1 Online-Ressource (XXXIX, 549 S) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-322-89127-3 ; 978-3-409-12274-0 |
Other identifiers: | 10.1007/978-3-322-89127-3 [DOI] |
Classification: | Betriebliche Information und Kommunikation ; Unternehmensführung ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013513427