Verslo vieneto strategijos formavimas (UAB „Dezinfa“ pavyzdžiu)

This master’s final paper analyses a development of business unit strategy. The aim of this study is to review current strategic literature, practical examples; to evaluate position of examined company in the market, using theoretical solutions and methods; and to develop a business unit strategy for it. To achieve this, there were done an analysis of the essence of strategic management, its benefits and problems, strategy development methods and levels of strategy. The paper present a detail studies of business level’s features, principles and factors, making an influence to strategy development. There are evaluated economic forecast methods, their advantages and disadvantages. It also presents singularities of examined company, internal and external analysis. The resulting product is a developed strategy for business unit UAB “Dezinfa”.